Don't
sell out.

Support creators who publicly pledge what they won't promote. Get your money back if they break their word.

Fast FashionCryptoGambling, Betting & Prediction MarketsDietary SupplementsFossil FuelsWeaponsBig PharmaAIPredatory LendingMLMsTobacco & Nicotine Fast FashionCryptoGambling, Betting & Prediction MarketsDietary SupplementsFossil FuelsWeaponsBig PharmaAIPredatory LendingMLMsTobacco & Nicotine
The problem

Creators are stuck between
a rock and a brand deal.

Views no longer pay what they used to, so most creators are reliant on brand deals to pay their rent. The problem is that the brands with the biggest budgets carry the biggest risk, and having an opinion isn't ‘brand safe’.

Creators either take the deal and lose their community's trust, or keep their integrity and go broke.

Sellout lets you support creators sticking to their values.

$0.001
Average payout per view on most platforms
1M
Views needed to earn about $1K
80%+
Share of creator revenue that comes from brand deals
$0
What integrity paid creators…until now
How it works

The new social contract.

Creators make a pledge

They publicly list the brands and categories they refuse to promote, right on their Sellout page.

You back the ones you believe in

Support them monthly so they can keep saying no to bad deals. Fans never pay a platform fee.

MC
Maya Chen
@mayabreaks · 840K followers

Lifestyle & wellness creator. I talk about the stuff brands don't want me to.

Will not promote
Fast fashionGLP-1 drugsCryptoGambling
Independence goal214 supporters
73% of the way to replacing brand deals
Back Maya

They stay accountable

If a creator breaks their pledge, fans get back what they donated for the month the pledge was broken.

Accountability

Our pledges have teeth.

Brand deals can't be hidden. Whether it's in a video, a link or a hashtag, you can see what a creator endorses. If they break their pledge, there are real consequences.

01

Fans submit evidence

A threshold of reports triggers a formal review. Only active supporters can report, which protects creators from bad-faith attacks.

02

Sellout reviews fairly

We compare the content to the signed pledge. The creator gets a chance to respond before any action is taken.

03

Funds are returned

If a violation is confirmed, fans automatically get back what they donated for the month the pledge was broken.

04

You choose what's next

Keep the refund, or redirect your support to another creator you trust. Your money stays in the movement.

FAQ

Got questions?

Are you a creator? Pricing, payouts and pledges are covered on the creators page.

What's the benefit for fans?

Have you ever wondered if your favorite creator aligns with your values? Not only do you get those answers on Sellout, but your support helps fund creators' integrity. And unlike that expensive merch you can't return if a creator sells out, if a creator breaks their pledge, you get your money back.

Does it cost anything to back a creator?

No. Sellout is always free for fans. You only pay the amount you choose to give, and there's never a platform fee on top.

How does the clawback work?

If a creator breaks their pledge, active supporters can report it with evidence. Once a threshold of reports is reached, Sellout reviews the content against the signed pledge and gives the creator a chance to respond. If the violation is confirmed, fans automatically get back what they donated for the month the pledge was broken. You can keep the refund or redirect your support to another creator.

What stops creators from making fake pledges?

The pledge creators make is a social contract. Breaking it means losing not only financial support, but also the trust of their community. And because brand deals are inherently public, violations are easy to report. Social media, not Sellout, is the watchdog.

How is Sellout different from Patreon?

Hot take? There's no harm in having both! Patreon is for fandoms: exclusive content, early access, and direct connection to your fans. Sellout is a social contract: creators list their values, and fans fund their independence. Patreon asks fans to support creators, while Sellout asks creators to stay publicly accountable to their values in exchange for their fans' financial support.